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2015: ask LED lighting industry business has gone?

2016/2/23      view:
  In January 3rd, the research team were deeply South of Jiangsu Yangzhou City, Yizheng City, Jiangsu area and lighting market in Suqian City, Sihong county. Were visited Yangzhou city of Yangzhou City International Furniture Plaza, mando decoration city and National City, decoration, Yizheng City of golden sunshine Diye city; and, Sihong County, Suqian City bonuses to decorate the city, and Suqian Huaihai International Decoration City, Yiwu International Trade City, for the industry to convey the forefront of channel dynamics.
  Yangzhou City: the traditional lamp still welcomed by the market.
  Yangzhou City International Furniture Plaza: as one of the new markets in Yangzhou, Yangzhou City International Furniture Plaza total more than 40 lighting distributors, concentrated in the market, 5th floor, the major brands have Philips, Op, NVC, Foshan Lighting, sunshine, swan goose, beautiful, Panasonic, Henderson, Sidon, Kui Ho, Simon, Song Wei, teyoushi, Rimini, colorful, Lei Pu Wei PL, of which the most strength of the lighting store is NVC, Op, sunlight.
  It is understood, Yangzhou City International Furniture Plaza is the last completed in April home building materials market, high-end positioning of the Yangzhou mall brand access to set very high threshold, some businesses revealed that only within the industry well-known one, second tier brands and after market standard requirements in order to be able to appear in the market.
  Yangzhou International Mall Home Furnishing market decorated, very high-end atmosphere.
  It is worth mentioning that the market in Yangzhou dealer Cai Qunyu henderson. Tsai, general agent Henderson has half a year, Subei people's Hospital, people's Hospital of Yangzhou, Yangzhou bus station lighting project, gained a good reputation in the customer base.
  Market Watch: Yangzhou City International Furniture Plaza is a flagship project sales channel market, settled in the lighting business in the market are real power faction, many stores in Yangzhou market other markets all have a branch, such as NVC in two other markets with stores and shops in the biggest; in addition, in terms of products, market and many energy-saving lamp and metal halide lamp (mainly used in lighting engineering) to sell. Thus, the traditional lighting in Yangzhou market and a share, even businesses bluntly, compared with LED lights, the traditional lamp light is soft, it is consumers still use the traditional lamp main reason.
  Maxdo city decoration, decorative Maxdo city and several other mainstream market apart very far, Yangzhou city the earliest building materials market, has 15 years of history, based mainly on the market wholesale sales, project sales subsidiary, lighting lighting distributors in more than 20, brand management mainly NVC, Op, swan goose, sunshine, Delixi, Simon, the history of Ford, wood Linsen, Gamay, Lonon, country star photoelectric.
  Yangzhou City mando decoration is the market with the largest amount of Yangzhou delivery, businesses to understanding the dynamics of the industry have urgent needs, Jiamei lighting market, Jiamei lighting in the southern region relatively strong.
  To observe the market: integrated teams in the Yangzhou market investigation learned, decorative Maxdo city positioning in the low-end wholesale sales is Yangzhou products in regions with the largest sales market. Visit the market in the squad, each store has customers to purchase products, popular, in addition to Changzhou, the South of Jiangsu area is almost the most popular.
  National City Decoration: National City decoration is Yangzhou City, the new market, concentrated in the market on the 3rd floor of the lighting store a total of more than 10, the area was generally in the 500 - 1000 square meters, mainly in the NVC, Op, Philips, the sun, Panasonic, huge Hao, the history of Ford, Foshan Lighting, prairie Witt, Simon, stunning and brand, which store area largest and most powerful NVC lighting.
According to observation, NVC lighting in the market everywhere even elevator floor are provided with advertisement, impact is very obvious; followed by Philips, Philips in the market square in a promotional stalls, the high price of the products is also interesting.
  Market Watch: due to the national decoration construction business in the near future, but also the relative lack of market sentiment. Therefore national decorative City in opening, almost every month have launched a consumer promotions, designed to attract consumers around to come and a stimulating investment. In the visit, teams also saw the market outside the red carpet stage, and everywhere hanging Christmas to greet the new year's day, banners and ground advertising last ditch ". Although the market is awesome, but in the merchant's point of view, various activities held every month, to the customer and business benefit is not great, the market is still very quiet.
  Yizheng: market infrastructure is very important
  G.sl DIYe City: Golden Sunshine Diye city is Yizheng City, the most representative of the market, is also the lighting lighting businesses focus more on the market, a total of more than 20, industry one, second tier brands were found in the market. It is understood, the golden sunshine Diye city is Yizheng City, the new market, opened just over a month, businesses are from the original scattered distribution in Yizheng City, the other two building materials market move to.
  According to observation, just opened near the golden sunshine Diye city has a very complete hardware facilities, for example in the market on each floor are equipped with parking lots, especially in the roof of the market, the huge parking field shocking. But also because of the just opened near sake, market and store a lot is in phase of renovation, a serious shortage of popularity, market at 3 / F, to launch the celebration activities, in addition to the personnel of the sponsor, even without a people who came to participate in, to come to the market survey in Southern small detachments.