2014 LED lighting inventory of hot words: channel business merger
2013/6/11 view:
Goodbye, 2014. This year, thermal channels, channel meeting in blossom everywhere throughout the country; the thermal electricity supplier, traditional stores and businesses after the test of life and death; this year, M & A, millet stake in the United States, the layout of the field of intelligent home, this year led the fire, led gradually to the PFP. At the end, the author appeared in 2014 inflection point this year channel checks.
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The conference marketing channel "vicious circle"
In recent years, both brands or second tier brands market share of traditional lighting, mostly showing zero growth or negative growth trend. Have to say, the traditional lighting has come to the crossroads. LED enterprises, especially the engineering lighting field, is a trend which cannot be halted situation, wantonly erode the traditional lighting market. With the development of LED technology, the next 1-3 years in the field of home will also usher in turbulent situation, channel battle is pushed to the cusp.
April 15, 2014, Op lighting Huaxi District Zhengzhou office issued a document called "individual dealers to ignore the op brand, to operate and op phase conflict of brands and products, loss of op the main push, lose OP brand in local development". Guangzhou Yue Zhi Lighting Electrical Appliance Co., Ltd. General Manager Zhang Woren said standing in the point of view of the business, agents and the factory just commercial relations of cooperation, manufacturers why by the form of this "executive order", agents than the company subordinates, manufacturers do not have any physical by agents to work instructions, business cooperation more time can do have a tacit understanding, each other maintain rational interaction rather than mutual restraint.
"The channel, this is not the world of 2014 new topics, with the LED line of products, technology and other aspects of continuous improvement, channel war will become a battlefield sign of LED enterprise. Why the enterprise to the dealer channel meeting every year? Guo Feng Gu, general manager of the company said nature lighting (Henan) branch, on the one hand, manufacturers training channels too eager for quick success and instant benefits, due to the lack of the whole industry impetuous and led product channels, resulting in led enterprises in the channel construction can not very good precipitation, distributors and local markets mature, reduce the construction cost. On the other hand, the dealer not impetuous, not because the dealer meeting orders, orders will be more preferential policies.
"Cramming" merchants become industry of dealer meeting the "vicious circle", put aside the traditional "according to" strategy, focusing on the market sales, and ignore the cultivation of dealers. Business don't in public welfare, feelings does not retain the dealer a permanent, let the dealer really earn money channels to long-term development.
New faces: O2O transformation of traditional stores
At the time of transfer, the concept of consumption and market trends are changing, the only constant is lighting stores to give consumers what to bring? After all is the store can provide what kind of service to meet the needs of personalized buy lights and modern consumer diversity. Le Bo capital founder Yang Ning said, if your project is not open online and offline, this project is not worth doing. In the field of the internet war has ended, now began to do pure internet project, only when the target to giant companies.
This year by the impact of the electricity supplier, traditional businesses have great influence, caused the tide surrender. But prices continued to rise also for renewal at the time of the rental price decided into things. Little rose about 10%, more than 30% liters or so, rising rent to tenants of business has brought enormous pressure, also further affect businesses and stores.
In the traditional lamp lighting stores the competition situation, store brand and service, the Internet is an inevitable trend. Jiangsu Guanghui lamps Market deputy general manager Xiao Xiaohong said, now many stores do not know how to service, service is actually aware of the needs of businesses, catch demand can do shopping. The store not only to service businesses, but to serve the business customers, is the consumer.
At the same time, Xiao Xiaohong said, Changzhou lighting industry chain is perfect, but the radiation range is limited, and the impact of electricity providers, traditional stores transformation is imminent. Brilliant lighting market recently and Aladdin mall cooperation is to establish online shopping mall, the store moved products trading on the Internet platform, so that supply and demand are linked to more fully.
It is understood that the traditional stores have actively embrace change, expand the electricity supplier channels. Such as Xi'an with Thai lamp Dianliao wholesale base, Colliers International Beijing lamp Hong, North City International Furniture Building Materials City, Golden House Lamps City each area lighting stores are starting flashlight channels expand for merchants settled in to solve the important problem of the flow.
The cross-border integration trend has become increasingly prominent
In the case of cross-border integration of this year, millet shares pocketed the eye beauty. Indicates that the cross-border integration and open a new chapter, will no longer be the empty width on the cross. Millet how to cooperate with the United States? Aladdin electronic commerce Co., Ltd. director and deputy general manager Liu Jun said that the first look at the industry layout of millet, millet and beauty of the cooperation, such as the smart home and ecological chain, business, mobile Internet innovation co investment in-depth strategic cooperation. Lei Jun always wanted to accomplish something in terms of hardware, in fact, intelligent hardware ecological chain millet also has a certain position in the market. But beauty itself has great influence and market share in the field of home appliances, millet in the Internet marketing and intelligent and Home Furnishing
.
The conference marketing channel "vicious circle"
In recent years, both brands or second tier brands market share of traditional lighting, mostly showing zero growth or negative growth trend. Have to say, the traditional lighting has come to the crossroads. LED enterprises, especially the engineering lighting field, is a trend which cannot be halted situation, wantonly erode the traditional lighting market. With the development of LED technology, the next 1-3 years in the field of home will also usher in turbulent situation, channel battle is pushed to the cusp.
April 15, 2014, Op lighting Huaxi District Zhengzhou office issued a document called "individual dealers to ignore the op brand, to operate and op phase conflict of brands and products, loss of op the main push, lose OP brand in local development". Guangzhou Yue Zhi Lighting Electrical Appliance Co., Ltd. General Manager Zhang Woren said standing in the point of view of the business, agents and the factory just commercial relations of cooperation, manufacturers why by the form of this "executive order", agents than the company subordinates, manufacturers do not have any physical by agents to work instructions, business cooperation more time can do have a tacit understanding, each other maintain rational interaction rather than mutual restraint.
"The channel, this is not the world of 2014 new topics, with the LED line of products, technology and other aspects of continuous improvement, channel war will become a battlefield sign of LED enterprise. Why the enterprise to the dealer channel meeting every year? Guo Feng Gu, general manager of the company said nature lighting (Henan) branch, on the one hand, manufacturers training channels too eager for quick success and instant benefits, due to the lack of the whole industry impetuous and led product channels, resulting in led enterprises in the channel construction can not very good precipitation, distributors and local markets mature, reduce the construction cost. On the other hand, the dealer not impetuous, not because the dealer meeting orders, orders will be more preferential policies.
"Cramming" merchants become industry of dealer meeting the "vicious circle", put aside the traditional "according to" strategy, focusing on the market sales, and ignore the cultivation of dealers. Business don't in public welfare, feelings does not retain the dealer a permanent, let the dealer really earn money channels to long-term development.
New faces: O2O transformation of traditional stores
At the time of transfer, the concept of consumption and market trends are changing, the only constant is lighting stores to give consumers what to bring? After all is the store can provide what kind of service to meet the needs of personalized buy lights and modern consumer diversity. Le Bo capital founder Yang Ning said, if your project is not open online and offline, this project is not worth doing. In the field of the internet war has ended, now began to do pure internet project, only when the target to giant companies.
This year by the impact of the electricity supplier, traditional businesses have great influence, caused the tide surrender. But prices continued to rise also for renewal at the time of the rental price decided into things. Little rose about 10%, more than 30% liters or so, rising rent to tenants of business has brought enormous pressure, also further affect businesses and stores.
In the traditional lamp lighting stores the competition situation, store brand and service, the Internet is an inevitable trend. Jiangsu Guanghui lamps Market deputy general manager Xiao Xiaohong said, now many stores do not know how to service, service is actually aware of the needs of businesses, catch demand can do shopping. The store not only to service businesses, but to serve the business customers, is the consumer.
At the same time, Xiao Xiaohong said, Changzhou lighting industry chain is perfect, but the radiation range is limited, and the impact of electricity providers, traditional stores transformation is imminent. Brilliant lighting market recently and Aladdin mall cooperation is to establish online shopping mall, the store moved products trading on the Internet platform, so that supply and demand are linked to more fully.
It is understood that the traditional stores have actively embrace change, expand the electricity supplier channels. Such as Xi'an with Thai lamp Dianliao wholesale base, Colliers International Beijing lamp Hong, North City International Furniture Building Materials City, Golden House Lamps City each area lighting stores are starting flashlight channels expand for merchants settled in to solve the important problem of the flow.
The cross-border integration trend has become increasingly prominent
In the case of cross-border integration of this year, millet shares pocketed the eye beauty. Indicates that the cross-border integration and open a new chapter, will no longer be the empty width on the cross. Millet how to cooperate with the United States? Aladdin electronic commerce Co., Ltd. director and deputy general manager Liu Jun said that the first look at the industry layout of millet, millet and beauty of the cooperation, such as the smart home and ecological chain, business, mobile Internet innovation co investment in-depth strategic cooperation. Lei Jun always wanted to accomplish something in terms of hardware, in fact, intelligent hardware ecological chain millet also has a certain position in the market. But beauty itself has great influence and market share in the field of home appliances, millet in the Internet marketing and intelligent and Home Furnishing
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