LED lighting market focus to the two or three line of the city
2016/2/23 view:
Channel is enterprise's brand and sales of tentacles extending, is the focus of most enterprises in droves, but outlets survival rate is the difficulty of the channel construction. At present, LED lighting the traditional channels to build a throwing money game, the price war to high input channels even worse, both the manufacturers and businessmen have a common question: what can support how long? Electric shocks and traditional channels of survival increased variable, enterprises and dealers of the future survival of capital, then what is it?
2014, this should is fired hot LED lighting in 2008, but in fact, whether large enterprises or small dealers, in sigh "difficult to do business survival difficult", the reason, or investment hot, cold market, fierce competition, or the real estate downturn, resulting in the same cold related industries, or is the impact of the electricity supplier; in short, everyone seems to is not easy.
The traditional LED lighting channel construction turned "money game"
The above reasons are the influence factors of the lighting industry seems to be cold, but not the fundamental reason? The answer is no.. Some people say, enter the LED business, we must face the fact that there is no channel. The traditional lighting brand after years of development, in the channel has a great accumulation, it can be said is the establishment of one belongs to his own turf, territory and emerging led to rush into the territory, leaving a has its own characteristics of the road, for example, encircling the city, for example, forestall to occupy the second and third tier, or four line to the city's lighting market.
Our Qiming action group in Jiangxi are industry survey found that in recent years, the lighting market in Jiangxi Province rapid rise, the lighting market by the initial single lighting store expansion to lighting wholesale city, gradually moving toward modern large-scale Lighting Plaza, professional lighting city is also increasing. Although currently because consumption concept, level and used to restrict the development of LED lighting in Jiangxi Province, Jiangxi market led development momentum relative big cities is still very weak, however, Jiangxi pace quickly and firmly, a number of large-scale professional lighting market in the municipal planning guided fire speed to build. Jiangxi dealers to reveal a sense of "cold thinking" in LED lighting craze, for LED lighting brand choice, Jiangxi dealers did not show follow suit blindly, showing more calm on the sidelines and calm. Large-scale "wave" hit the lighting market in China, Jiangxi lighting market has shown such a "warm" the reason is because the Jiangxi dealers to size up the situation, find out the a fit the local characteristics of Jiangxi "the countryside surrounds the city". Whether LED lighting companies or dealers of volume growth, or the huge stock market, Jiangxi lighting industry is a big step forward, and "full potential".
Jiangxi this "countryside surrounding city" road, is consistent with the rules of market economy. On the one hand, in the first tier cities, lighting stores not in a few, all stores operators will sights on the city of a gleam of this big cake, existing lighting stores are in the capital city as the core, and has gradually become saturated. Thus, lighting hypermarket operator to the two or three line of the city expansion has become an option, transfer target customers are more change.
On the other hand, in recent years, the second and third tier cities quietly blew up "wind" low carbon, energy-saving lamp lighting, electric cars, solar energy shower, the second and third tier public enthusiasm for low carbon revolution rising, which led lighting occupy the second and third tier market provides a strong consumer support.
The third is with the lighting industry related to the real estate industry, gradually moved to the center of gravity of the second and third tier cities, the second and third tier cities in the real estate market showing a growth momentum, which also indirectly led to the lighting market to the two or three line of the market shift.
Throughout the national lighting the field of circulation, the store sales channels not only from the capital city to prefecture level cities and prefecture level city is permeating to county-level cities, a ladder of subsidence pattern, which seems to suggesting that, throughout the market format is undergoing tremendous changes. Once glued to a second tier cities of enterprise also gradually accelerated pace of the channel sink, in two or three line or four tier cities grow.
Then, the lighting market focus shifted to the two or three line of the city, which will bring influence to the city?
1 two or three grade market competition intensifies. Lighting brands competing settled in the two or three line of the city, will bring the brand of the channel battle. Game brands and two or three line brand, will lead to a new brand strategy, marketing strategy, channel mode.
2 new product strategy is called. Due to the relatively low consumption ability of the second and third tier cities, emphasizes "the price in advance", in order to meet the consumer demand in the second and third tier cities in the market, many a second tier lighting brands will according to the progress of the implementation of the policy, change the product strategy, develop as soon as possible for two or three line of the market sales of new low-end products.
3 large-scale lighting stores. Although the two or three line of the city there are a lot of city lighting, but the lack of a hypermarket climate, are in the store or small stores. With the increase of two or three line market consumption potential lighting, lighting stores to surround the two or three line of the city's occupation has become an inevitable trend.
2014, this should is fired hot LED lighting in 2008, but in fact, whether large enterprises or small dealers, in sigh "difficult to do business survival difficult", the reason, or investment hot, cold market, fierce competition, or the real estate downturn, resulting in the same cold related industries, or is the impact of the electricity supplier; in short, everyone seems to is not easy.
The traditional LED lighting channel construction turned "money game"
The above reasons are the influence factors of the lighting industry seems to be cold, but not the fundamental reason? The answer is no.. Some people say, enter the LED business, we must face the fact that there is no channel. The traditional lighting brand after years of development, in the channel has a great accumulation, it can be said is the establishment of one belongs to his own turf, territory and emerging led to rush into the territory, leaving a has its own characteristics of the road, for example, encircling the city, for example, forestall to occupy the second and third tier, or four line to the city's lighting market.
Our Qiming action group in Jiangxi are industry survey found that in recent years, the lighting market in Jiangxi Province rapid rise, the lighting market by the initial single lighting store expansion to lighting wholesale city, gradually moving toward modern large-scale Lighting Plaza, professional lighting city is also increasing. Although currently because consumption concept, level and used to restrict the development of LED lighting in Jiangxi Province, Jiangxi market led development momentum relative big cities is still very weak, however, Jiangxi pace quickly and firmly, a number of large-scale professional lighting market in the municipal planning guided fire speed to build. Jiangxi dealers to reveal a sense of "cold thinking" in LED lighting craze, for LED lighting brand choice, Jiangxi dealers did not show follow suit blindly, showing more calm on the sidelines and calm. Large-scale "wave" hit the lighting market in China, Jiangxi lighting market has shown such a "warm" the reason is because the Jiangxi dealers to size up the situation, find out the a fit the local characteristics of Jiangxi "the countryside surrounds the city". Whether LED lighting companies or dealers of volume growth, or the huge stock market, Jiangxi lighting industry is a big step forward, and "full potential".
Jiangxi this "countryside surrounding city" road, is consistent with the rules of market economy. On the one hand, in the first tier cities, lighting stores not in a few, all stores operators will sights on the city of a gleam of this big cake, existing lighting stores are in the capital city as the core, and has gradually become saturated. Thus, lighting hypermarket operator to the two or three line of the city expansion has become an option, transfer target customers are more change.
On the other hand, in recent years, the second and third tier cities quietly blew up "wind" low carbon, energy-saving lamp lighting, electric cars, solar energy shower, the second and third tier public enthusiasm for low carbon revolution rising, which led lighting occupy the second and third tier market provides a strong consumer support.
The third is with the lighting industry related to the real estate industry, gradually moved to the center of gravity of the second and third tier cities, the second and third tier cities in the real estate market showing a growth momentum, which also indirectly led to the lighting market to the two or three line of the market shift.
Throughout the national lighting the field of circulation, the store sales channels not only from the capital city to prefecture level cities and prefecture level city is permeating to county-level cities, a ladder of subsidence pattern, which seems to suggesting that, throughout the market format is undergoing tremendous changes. Once glued to a second tier cities of enterprise also gradually accelerated pace of the channel sink, in two or three line or four tier cities grow.
Then, the lighting market focus shifted to the two or three line of the city, which will bring influence to the city?
1 two or three grade market competition intensifies. Lighting brands competing settled in the two or three line of the city, will bring the brand of the channel battle. Game brands and two or three line brand, will lead to a new brand strategy, marketing strategy, channel mode.
2 new product strategy is called. Due to the relatively low consumption ability of the second and third tier cities, emphasizes "the price in advance", in order to meet the consumer demand in the second and third tier cities in the market, many a second tier lighting brands will according to the progress of the implementation of the policy, change the product strategy, develop as soon as possible for two or three line of the market sales of new low-end products.
3 large-scale lighting stores. Although the two or three line of the city there are a lot of city lighting, but the lack of a hypermarket climate, are in the store or small stores. With the increase of two or three line market consumption potential lighting, lighting stores to surround the two or three line of the city's occupation has become an inevitable trend.
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