Recently, Alibaba in New York over the bell, Ma Yuncheng 2014 Hurun Report list of China's richest man, once again set off a industry for business discussion upsurge, LED lighting electricity supplier industry the how to do? What is the current LED lighting business problems to be solved? How to LED lighting business development trend in the future? The dialogue experts, listen to their opinions about several.
How to LED lighting business development trend in the future?
The status quo: profit information asymmetry to impact the traditional network
Led business rise is inevitable for the development of current situation. As is known to all, electronic commerce with respect to traditional dealers, little shops, utilities, labor, warehousing and logistics cost, this product price than traditional dealers more high, so development of electronic business is bound to impact of the traditional dealer profits, the traditional dealers earn is customer and product information asymmetry of the money, but the development of the network resulting in this phenomenon will no longer exist. The incoming electricity supplier will definitely affect the traditional sales model, profits will also impact on the original channel combination mode of the lighting industry.
BYD network channel sales manager Li Zhijian also said that the current lighting electricity supplier development, basically conforms to the 2/8 Theory: doing business in the enterprise, only 2 of the good life.
The pain point: to provide a series of service profit
Talking about the current lighting electrical industry barriers, Shenzhen City Jiawei solar lighting Limited by Share Ltd group vice president Liu Kefeng said: the electricity supplier can not be in accordance with the individual needs of consumers to provide a range of services for consumer lighting includes the mass class of customers and professional customers, these two types of customer demand for products, the circulation of public products customers tend to buy high price, they can solve the demand through electricity supplier channels, professional customer demand is higher, including lighting design, light design, the current electricity supplier can not fully meet their needs, if the electricity supplier can solve the customer demand in the future, it will become a mainstream sales channels.
Now do business enterprises, is not only a few enterprises are in profitable it? Of course, this response is very few, it is understood, at present business environment become more and more difficult, promotion costs, operating costs by rising costs and the ability to succeed, this already became consensus in the. Certainly the market changes, but the change is not only the vertical B2C continue to operate without fail, but Chinese e-commerce growth did not we think so fast. Edlan lighting partner Gu Yifei said.
Continue thinking: the traditional marketing staking style or the transformation of the electricity supplier?
Indeed, currently in electronic commerce is the mainstream of the development environment, business with the traditional distribution channels there have been disputes in, like the Gu Yifei the said: industry has been the pattern of change, lighting enterprises tide like diffuse to electronic business affairs this seemingly good hinterland, from retail products retail staking barbaric growth mode in the face of a new turning point: to expansion or transformation of the electricity supplier, which has become the problem for many enterprises.
For enterprises want to do business, many of the industry said: not all businesses are suitable for doing business, but Zhongshan Er diffuse lighting Co., Ltd. General Manager Zhang Haitao this to a positive attitude, he believes that enterprise managers to the importance of clear e-commerce, to understand that this is a trend, but also a modern enterprise must to master the means of marketing and electronic commerce will slowly replaced the traditional business model, but as a business, only increase of business investment, always pay attention to the electronic commerce of the latest change can really should in the market of the tip.
View: good quality, standardized management is the basic condition
For corporate restructuring and business channels, Zhongshan Er diffuse lighting Co., Ltd. General Manager Zhang Haitao think there are a few points to note: first, enterprises of electronic business platform?? second, to combination of Changping characteristics and factors of enterprises themselves to decide business the way; the third to a correct understanding of the network marketing, especially to know the network marketing is not a short duration of time to achieve the purpose of improve the order of the, but need to test, operation, groping stage to achieve the marketing process.
Jiawei solar vice president Liu also said, led enterprises must make the measures according to their long-term development goals, the traditional sales model, such as dealers, to conform to the times development to embrace e-commerce, products in the future will be to develop in the direction of e-commerce, led enterprise should according to own development, target and long-term development goal of strategic deployment, to choose their own development of the sales channels, such as circulation enterprises can choose to lower cost and profit of commercial channels, and engineering oriented enterprises need to enhance the personalized service to meet customer demand, so as to ensure the enterprises rapid development.
Good product quality is the basic condition for the electricity supplier of LED lighting company. Li Zhijian said: the electronic commerce lighting enterprises to do inventory management. To establish a standardized and quick response supply chain system. Lighting enterprises in particular, the first thing to consolidate the foundation of its own to sort out a clear business and process, as well as the management of existing channels, the electricity supplier involvement is drains into the rice, otherwise, simply to rely on electricity suppliers to achieve development by leaps and bounds, the sudden emergence of counter attack are not realistic.