1 return to rational prices to promote market return spring
2012 will be the implementation of the proactive fiscal policy and prudent monetary policy, adhere to the regulation of real estate policy unswervingly, promote the prices reasonable return, and promote the healthy development of the real estate market. The country will also have a number of low-income housing construction, which will accelerate the return to rational prices. The decline in housing prices will stimulate consumer buying enthusiasm, while the downstream Home Furnishing building materials market will also usher in the spring.
2 e-commerce boom across the industry
Although many traditional lighting manufacturers also insist that the lighting products are not suitable for online sales, but Taobao Mall lighting brand is growing rapidly, sales volume is rapid. I believe in the free lighting mall opened smoothly after the lighting industry will run into the age of electronic commerce.
3.LED enterprises will expand the channels of war
LED lighting products have won the favor of consumers in the terminal market. A channel to get the world. It is understood, history of Ford, BDO, Jonathan Rhys Meyers, a group of powerful led enterprises is increasing channel development efforts, I believe under their leadership, 2012 will become LED lighting channel construction.
4 to accelerate the pace of enterprise capital operation
A large number of lighting companies have entered the capital market. As of now, the domestic lighting enterprises listed more than 50 companies, more than five years ago, at least 5 times doubled. In addition to listing, mergers and acquisitions and riptide.
The 5 phosphor price tide
The fluorescent powder prices soaring, many energy-saving lamp enterprises "too much". Although the second half of the phosphor prices gradually return to normal levels, but once the national news on the rare earth resource management re released, capital return, phosphor prices will be the roller coaster ride again. How do the phosphor inventory plan, will be energy-saving lamps capillary enterprises and product enterprise must carefully consider the problem.
6 marketing activities focus on the terminal market
More and more of the lighting lighting enterprises in accordance with the requirements of the agents, the marketing activities moved forward to the end of the market, and dealer meeting theme is more how to combine the local market, and to explore feasible action plan. In 2012, the market terminal lighting industry marketing activities will haoxiliantai.
7 traditional enterprises according to LED field
Due to energy-saving lamp mercury pollution by the media hype, and led by national and local policies behind, under such a background, the traditional lighting companies to keep the advantage, he moved to the field of LED will be the only option.
8.EMC leading replacement Engineering
Energy management contract (hereinafter referred to as "EMC") is a new market-oriented energy-saving mechanism. This mode of operation requires strong financial strength as the backing. At 100 percent, Myles lighting enterprises have adopted this model, I believe more and more led enterprise capital operation success. This model will be in the field of schools, factories, supermarkets, and so on are lighting enterprises generally use.
9 in the high-end brand storm lantern stealth channel
In recent years, invisible channels has become the main battlefield for commercial lighting brand. Crystal lighting brands have begun to test the water contact channels and obtained a certain result. In their lead, in addition to crystal lamp enterprises, is expected to have a number of high-end lantern enterprises come into contact channels.
10 manufacturers Baotuan become the main melody
Many manufacturers when easy to show negative cooperation even opposite side. Because the lighting industry increasingly fierce market competition, from external pressure forcing manufacturers together to attack, manufacturers joint equity mutual phenomenon will gradually become clear.